How To Share Google Analytics Access

How To Share Google Analytics Access

Google Analytics is one of the essential tools needed to run any digital marketing campaign. In this article, we will explain how you can provide Google Analytics access to you digital marketing agency. Sign-in to Google Analytics and follow these steps: Click on the...
Why You Need To Stop Benchmarking & Start Innovating

Why You Need To Stop Benchmarking & Start Innovating

Whenever I am discussing a campaign with a new lead, questions about benchmarks always arise. While there is no denying that marketing benchmarks certainly help define expectations, they should not be used as the primary means to measure the success of a campaign....